New AAHomecare Marketing Resources Position Suppliers as the CGM Partner of Choice

Continuous Glucose Monitors (CGMs) are transforming diabetes care – and DME suppliers play a critical role in ensuring people with diabetes get the access, support, and adherence they need.

AAHomecare developed two new resources designed to help diabetes-focused suppliers showcase the value they bring to clinicians and people who use CGM therapy.

Tools that Empower Your Team

Suppliers are more than product providers – they’re valued partners in patient success.

Leverage AAHomecare’s 2 new marketing resources to help educate key decisionmakers:

• For Referral Sources (endocrinologists & PCPs): Show how DME partnerships reduce office workload, streamline referrals, and strengthen patient onboarding & support
• For Certified Diabetes Educators: Highlight how suppliers reinforce training, ensure continuity of therapy, and provide real-world support that keeps patients on track

Each resource is tailored to its audience, designed to resonate with their priorities and strengthen your referral conversations.

“These resources give suppliers a professional, consistent way to engage with clinicians and show them that DME suppliers are more than product providers – we’re partners in patient success,” explains Linda Langiotti, SVP Strategic Channels at CCS Medical and Chair of AAHomecare’s Diabetes Council. “Starting a new therapy is challenging for many patients. It’s critical that clinicians understand the difference DME suppliers make helping patients thrive on their CGM therapy.”

Why It Matters

CGMs are transforming diabetes care, but coverage pathways are shifting. Some payers are moving CGM therapy & supplies into the pharmacy channel, putting suppliers at risk unless referral sources clearly see the value of DME partnerships.

AAHomecare safeguards end user access to CGM therapy though the DME channel. Our most recent advocacy wins in Arizona (SB 1132) and Arkansas (Act 857) highlight the impact of our work with payers and policymakers.

Evidence backs the DME advantage: Recent data confirms that suppliers deliver better patient adherence and continuity of care than other channels, and AAHomecare gives our members tools to communicate that advantage.

Use these tools to strengthen your conversations today, while our advocacy ensures you can keep serving people with diabetes in the long term. Access the CGM tools and other helpful resources in the Resource Library.

Members of AAHomecare’s councils stay current on CGM initiatives, get updates from our payer relations team, and help shape the future of DME access. Contact Stephanie Legree to learn more about council engagement opportunities.