Advocacy Resources to Share the Value of HME
Home medical equipment transforms lives, enabling millions to receive essential care where they want to be -- at home. AAHomecare launched a new campaign to help HME stakeholders tell this story, advocate for stronger policies, and strengthen industry recognition. Use these powerful tools to demonstrate the value of HME to payers, legislators, and your community.
Real Impact: Why DME Access Matters
A motocross accident changed Brandon’s life forever—but his story didn’t end there. Thanks to home-based care, essential medical equipment, and a strong support system, Brandon turned his challenges into opportunities.
AAHomecare created a powerful mini-documentary telling his story and a Value of Homecare Toolkit you can use to showcase the life-changing impact HME makes on people’s quality of life and health outcomes.
Videos
AAHomecare created two targeted video resources to help HME stakeholders showcase the Industry’s value through Brandon’s story. See the “Value of Homecare Toolkit” below for additional guidance.
Mini-Documentary (4.5 minutes)
Best for: Public Awareness & Education
Share with the general public and customers on social media and your marketing channels, increasing awareness of home-based care and HME.
Short, Advocacy Focused Video
Best for: Legislative & Payer Advocacy
Use in grassroots meetings with policymakers and payers demonstrating, asking for their support in protecting patient access to care.
Value of Homecare Toolkit & Talking Points
Leverage AAHomecare’s Value of Homecare Toolkit for:
- Video links and distribution guidance
- Social media content text for easy sharing (download images below)
- Value of HME talking points and industry data to strengthen messaging
- Email templates for outreach to legislators/payers, end user customers, and HME staff to share the video & advocacy message
Access the Value of HME Talking Points resource for:
- Turnkey talking points on the value of HME and home-based care
- Quantifying the value of HME through outcomes and cost data on several HME and supplies products
Social Posts
In addition to reposting AAHomecare’s social posts on the video, HME stakeholders can use the following posts on your own social channels, using the hashtag #WhyHomecareMatters and tagging AAHomecare. See the Value of Homecare Toolkit for sample text for each.
Resources to Help You Communicate the Value of HME
AAHomecare is fighting to ensure HME providers like you have the resources they need to keep patients happy and healthy in the home. “The Value of HME: Providers Partnering for Reduced
Cost and Improved Outcomes” is designed to help show your value. You may access this resource and its featured videos by clicking on the brochure below.
For instructions or tips and tricks on how to use this resource, please use this PDF guide.
Showcase the Power of Homecare and HME for Homecare Month!
Your company plays a vital role in helping people manage their medical needs from the comfort of home! As we celebrate Homecare Month this November, take advantage of AAHomecare's ready-made tools to elevate your company's story and the important role of HME in making homecare possible for millions of Americans.
- Engaging infographics with key stats on the benefits of home-based care
- Social media posts & images to connect with your audience & tell your story
- Powerful video stories of people who have directly benefited from HME and homecare
Homecare Month 2024 Resources
You have a great story to tell! Leverage this collection of marketing tools and share across your social media accounts to celebrate this special month with your audience. These not only increase your company's visibility but amplifies the voice of the HME Industry, helping educate the public, payers, legislators, and health systems on the importance of homecare and HME.
Use the hashtags #HomecareMonth, #CelebratingHomecare, #HMEisHomecare, #HMECares, and tag @AAHomecare in your posts!
Infographics
Share these infographics on social, in your store, and in other marketing materials for a visually compelling look at the benefits of homecare.
Videos
Who better to tell the value of homecare than the people who live it every day? Share these two videos - from an end user and family caregiver - as they explain why homecare matters to them.
Invite your customers and community to tell their stories as well; click here for additional information on our Why Homecare Matters campaign and info on how to participate.
Social Posts
Celebrate Homecare Month by sharing our social posts that highlight the impact of and preference for home-based care. Use them to engage your audience, raise awareness, and amplify the voice of our Industry. Download, share, and help spread the message!
As you take advantage of Homecare Month posts, you can celebrate the heart of HME - the "WHY" that drives us to be part of this Industry and make an impact. Share your colleagues' "Why" posts, or create your own through our Canva template where you can add your own photo and message.
