CBP of End User Activation

Drive CBP Comments from End Users

Medicare’s proposed changes to the Competitive Bidding Program (CBP) will drastically limit access to HME, supplies, and services that end users rely on to safely manage their medical needs at home.  

The Proposed Rule comment period is over, but you can still activate your community.  AAHomecare’s CBP End User Action Toolkit gives you everything you need to help your customers understand what's at stake.  Ask them to e-mail their elected officials, urging them to weigh in with CMS before the Final Rule is released.

CBP End User Action Toolkit

Educational Tools 

The following resources were designed to share with your communities, encouraging them to submit comments before the 8/29 deadline.  You can still share the Educational Overview with end users and family caregivers on how the Proposed Rule would impact them, and encourage them to send an e-mail to Congress expressing their concerns.

CBP Comment Guide Final
 Comment Submission Guide 

Guidance on submitting comments, including question prompts, Asks to include, talking points, and step-by-step instructions on how to submit a comment. (Download)

(UPDATE: Comment period closed 8/29/25)

CB Education Overview
 Competitive Bidding Education Overview 

Explanation of the Competitive Bidding Program, including 7 key topics and how each will directly impact end users, making the impact of the program more understandable. (Download)

You can also include the following breakout pages:

CBP Quick Guide
 Quick Guide 

Concise, 1 pager resource with a high level summary and call to action. (Download)

(UPDATE: Comment period closed 8/29/25)

Social Media Posts for HME Community

Industry stakeholders can download these three posts to use on your social channels; please see below for the suggested accompanying copy. You can link to the Medicare comment page on your post’s first comment (https://tinyurl.com/49wxu77z).

CBP_Social_Post_Industry_01-0001.png

Download

Medicare is proposing a program that would limit which medical products suppliers are allowed to serve your community – based on the lowest bid, not experience, service, or quality. 
This means fewer companies, product options, and experts that help people stay safely at home.
Tell Medicare less choice is not better care. Submit your comment by 8/29.
#HMEAccess #CompetitiveBidding
CBP_Social_Post_Industry_02-0001.png

Download

There’s more to quality care than price.  However, Medicare’s proposal favors low-ball bids over real-world experience, often selecting companies 100s or 1,000s of miles away who may not even have provided the products before. 
This puts timely support and safety at risk.
Tell Medicare that supplier knowledge and expertise matters. Submit your comment by 8/29.
#HMEAccess #CompetitiveBidding
CBP_Social_Post_Industry_03-0001.png

Download

There’s a difference in cutting waste and cutting corners. Medicare’s proposal favors the lowest bids, creating price models that don’t support quality and service. 
This reduces access to supportive care, quality products, and the ability to choose the product that best meets your medical needs.
Tell Medicare that value and quality go hand in hand.  Submit your comments by 8/29.
#HMEAccess #CompetitiveBidding

Social Media Posts to Share with End Users

Industry stakeholders are welcome to provide the following social media posts with their customers.  These are intended for end users to share on social media along with their own messages that encourage others to get involved.

CBP_Social_Post_End_Users_01-0001.png

Download

CBP_Social_Post_End_Users_02-0001.png

Download

CBP_Social_Post_End_Users_03-0001.png

Download