Value of HME Advocacy Tools

HME Proclamation

This November, celebrate Home Medical Equipment & Services Appreciation Week in Minnesota on November 10-14, 2025!  The essential role of HME in enabling care at home has been formally recognized for the first time by a state government as part of November’s Homecare Month.  AAHomecare and MAMES collaborated to secure the proclamation, underscoring the value of HME professionals, products, and services in making high-quality, home-based care possible. 

Use the following tools to educate your communities on this important proclamation and showcase the important role you play in the health care continuum.

About the Proclamation

This campaign shines a light on HME stakeholders who enable millions of people to manage their medical needs from the comfort of home.  The proclamation highlights the role of HME in:

  • Reducing hospitalizations and health care costs
  • Supporting end users, families, and caregivers
  • Empowering individuals with complex medical needs to live at home
  • Strengthening communities by keeping loved ones together

Every day of the week celebrates a different aspect of the proclamation; see social posts below for ideas!

This proclamation honors the accredited suppliers, manufacturers, and service companies who work tirelessly to provide the products, education, and compassionate support that help families thrive.

Minnesota Resources

Guide & Advocacy Tools

Leverage the Guide to MN HME Proclamation for:

  • Template staff letter to share the news & encourage participation
  • Social media post language to share across social channels – segmented for HME suppliers, manufacturers/distributors, and service support companies (see images below)
  • Media press release to alert local media outlets
  • And more!

Access the MN Advocacy Resource to reinforce the value of HME and home-based care for Minnesotans when meeting with legislators, government agencies, and payers.

Social posts

We created two sets of social posts you can utilize for your social media channels; invite customers, referral sources, and elected officials to join you.

HME Community –  These posts were designed for the HME community to use for each day of the proclamation:

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Monday - Download Here
 Tuesday - Download Here
WednesdayDownload Here
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ThursdayDownload Here
FridayDownload Here

Everyone  – Anyone is welcome to use the following posts to celebrate the proclamation:

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For additional information on the HME proclamation in Minnesota, contact Ashley Plauché, AAHomecare’s Sr Director of Brand Marketing.